Build Profit Not DMCA Suits: YouTube and the Wedding March
Written by Dana Oshiro / July 30, 2009 7:00 PM
An unconventional wedding march in Saint Paul, Minnesota, sent sparks across the web. Not only was it a celebration of couple
Jill Peterson and Kevin Heinz's eternal union, but it was a shift in how copyright owners can interact with unlicensed content users. After being uploaded to YouTube only 12 days ago, an elaborate wedding dance routine to Chris Brown's "Forever" has already garnered more than 12 million views. And according to the YouTube blog, rather than blocking usage of their unlicensed property, Sony instead used Google's tracking tools to monetize.
